Matching the Hatch: Why Realistic Soft Plastics Catch More Bass

When it comes to fooling big bass, one proven principle stands above the rest: match the hatch. Simply put, if your bait looks and behaves like what bass are naturally feeding on, your chances of success skyrocket. That’s where FishLab’s Nature Series lineup of soft plastics comes in. Each bait in the series was designed with a purpose, a story, and an action that mimics real forage in the water.

From insects to crawfish to baitfish, every bait in the Nature Series has been fine-tuned to provide lifelike details and swimming action that trigger aggressive strikes. These aren’t just lures, they’re tools built to solve the puzzle of what bass are eating in any given situation.

The Power of Craws in Your Arsenal

One of the most important profiles every angler should carry is a craw bait. Crawfish are a staple meal for bass across the country, providing both protein and a vulnerable target when they scuttle across rocks, grass, or mud bottoms. Having a craw in your lineup means you’re ready whenever bass turn their attention to these crustaceans.

The FishLab Nature Series Kickin’ Craw was built with this in mind. Featuring multiple appendages and a lifelike kicking action, the Kickin’ Craw brings realism to your presentation whether fished slow and subtle or with an aggressive hop to trigger reaction strikes.

Rig It Your Way

The beauty of the Kickin’ Craw is its versatility:

• Texas Rig it to drag through heavy cover.

• Carolina Rig it for a natural look near bottom structure.

• Punch it through mats for those heavy-cover giants.

• Jig Trailer for a beefed-up presentation with added kicking action.

No matter how you rig it, the Kickin’ Craw shines as a reliable producer.

Get in the Hatch-Matching Game

The FishLab Nature Series lineup, including the Kickin’ Craw, is designed to give anglers the confidence to match the hatch in every situation. Whether bass are chasing craws, minnows, or insects, these baits deliver the realism and action needed to seal the deal.

You ready to catch the fish of a lifetime?  

You can find the Kickin’ Craw and the rest of the Nature Series lineup at your favorite retailer or online at fishlabtackle.com