News

From insects to crawfish to baitfish, every bait in the Nature Series has been fine-tuned to provide lifelike details and swimming action that trigger aggressive strikes. These aren’t just lures, they’re tools built to solve the puzzle of what bass are eating in any given situation.

Every fall, the Florida Mullet Run brings explosive action as snook, tarpon, redfish, and trout crash massive schools of mullet. 

The new FishLab Hard Swimbait, winner of Best Saltwater Hardbait at ICAST 2024, comes in 4 lifelike mullet patterns—perfect for this once-a-year bite.

There’s something primal about it. Rat baits slap the water, spit air, and scream easy meal. Big predators don’t overthink that. They react. That split-second aggression is exactly what rat-style topwater lures like the FishLab BBZ Wake Rat trigger. They disrupt the peace with sound and chaos, and bass, pike, or musky can’t resist investigating. Get that wake rippling across the surface, and you’ve dialed directly into feeding instincts.

The WON U.S. Open at Lake Mohave is one of the nation’s top bass tournaments. Late summer means tough conditions, clear water, picky bass, and the challenge of dialing in both largemouth and smallmouth. The right baits can make all the difference.

August isn’t easy on anglers, or the bass. The heat drives fish deep into shade and heavy cover, and that’s where most lures can’t follow. A frog can. The Rattle Toad Pro was made for this kind of work: crawling over mats, slipping under docks, and rattling loud enough to call fish out when nothing else will. In the dog days of summer, patience and a frog are the one-two punch that turn a quiet lake into a battlefield of explosive strikes.

Colorado blade or Willow blade – which spinnerbait is right for your conditions? One brings thump and vibration, the other flash and speed. Learn the difference and see how FishLab’s Bio-Blade Spinnerbaits are built for both.

I’m proud to introduce the FishLab Rattle Toad Pro, the next evolution of my original Rattle Toad design. With a brand-new external rattle chamber for louder sound, a floating PVC skirt that brings the bait to life on the pause, and a lineup of incredible new colors, this topwater frog is built to call in the biggest bass.

Releasing Fall 2025, the Rattle Toad Pro is designed to turn blowups into hookups and take your frog fishing to the next level.

Stay ready. This is one topwater you won’t want to miss.

– Bill Siemantel

It’s been an exciting year at FishLab Tackle, and we’re proud to unveil our 2025 new bait releases, fresh off their debut at ICAST in Orlando this past July. Built for anglers who demand performance, realism, and innovation, these baits are designed to deliver in a wide range of fishing scenarios, from bass lakes to coastal flats. Here's a closer look at what’s headed to tackle shops this fall and how you can put them to work on the water.

Spring bass fishing is one of the most exciting times of the year, with bass becoming more aggressive as they prepare for the spawn. Choosing the right bait can make all the difference, whether you're targeting pre-spawn bass in deeper water or bedding bass protecting their nests. The top five bait styles for this season include hard swimbaits for triggering big strikes, soft swimbaits for versatility, spinnerbaits for murky water conditions, crankbaits for covering water quickly, and creature baits for tempting territorial bass. Using these bait styles will help you maximize your chances of landing more fish this spring!